Monday, May 21, 2012

2012 BIA MAME Award Results

On May 18, 2012, the Central Ohio building community came together for the 25th Annual BIA (Building Industry of Central Ohio) MAME Awards (Marketing & Merchandising Excellence).  Castlestone Homes was the recipient of 6 awards for the evening. This was made possible through hard work by all that are involved with Castlestone Homes on a daily basis.

Castlestone Homes - Chateau Lafite’
Bill Creekbaum, Castlestone’s President, was both thrilled and shocked by two of the awards.  “I so wanted to repeat with the best new home design in Central Ohio following last year’s top design award.  Our designs are one of our biggest strengths and one of the greatest factors that separate builders.  We knew that our model in Pinnacle, the ‘Chateau Lafite’, was an extraordinary design, I just didn’t know if it would stand up against this year’s competition for a second consecutive win.  And I’m extremely happy for Greg Miller of New Avenue Architects & Engineers for the vision he brings to all of our designs!  The shocker was when we received the top honor, the Grand Marketing Award!  I know that we have a solid marketing program but I never in a million years would have expected to win an honor like that!  That award almost always goes to a national builder or large local builder with a massive advertising budget.  I really don’t have words to describe.”

Will Creekbaum, Director of Operations, stated, “I was extremely grateful for the awards, more importantly, I was happy for our hard working trades, contractors and homeowners.  Success at any level reaches everyone related to the company.  I want to give a personal thanks to Rob Napier and Lone Wolf Media Design for working with us to create an effective marketing campaign that has, and continues to, grow our company.  These awards inspire me to continue to push the company hard in the direction of innovation and attention to detail.”
In a business that has had more than its fair share of uncertain times in the past number of years, Castlestone Homes is truly humbled by the recognition and positive feedback that it has received. We are excited about the awards and are now looking to the future.  We believe that our core values of honesty, accountability, and selflessness are what move our company in a positive direction.  We again want to thank our customers, craftsmen, suppliers and staff and in 2012 Castlestone will continue building dreams of all sizes.

Awards Achieved on May 18, 2012:
  • Most Unique Logo for a Builder
  • Best Outdoor Marketing for a Builder
  • Best Blog Experience for a Builder
  • Best On-site, Outdoor Signage for a Builder
  • Best of the Best New Home Design by a Builder (Priced $250,000-$500,000)
  • Grand Marketing Award for a Builder

Thursday, May 17, 2012

Castlestone Featured on Columbus' 10TV

On the eve of the 2012 Central Ohio BIA MAME Awards, Castlestone Homes received some early recognition. Columbus TV station 10TV ran a story tonight featuring Castlestone Homes and the new home construction boom going on in Grove City Ohio.

Click on the video below to watch.

Tomorrow night is the 2012 Central Ohio BIA MAME Awards. Castlestone is up for several awards including Design of the Year. Check back soon to see how we did.